Tag Archives: mobile marketing
Welcome to the latest edition of the Carnival of the Mobilists, a recurring showcase of the best recent blog posts on mobile topics. This month's Carnival offers a fine selection of posts from all areas of the mobile ecosystem.
In The End of Cross-Platform Mobile Operating Systems Richard Monson-Haefel at Ambient Strategic Mobility argues that tightly integrated mobile ecosystems à la iOS are the key to success for mobile platforms. Agree or disagree?
Sachendra Yadav at Technology, Mobility, Usability and other Musings analyzes UX issues in a popular iPhone RSS reader app and offers suggestions for fixing them in How NOT to design for multiple screens: Pulse iPhone App Usability issues.
Which world city makes the greatest and most sophisticated use of mobile technology? The mobile city project – the blueprint of a truly mobilized city by mobiThinking's Andy looks for the answer.
Helen also alerts us that the Vodafone Smart Accessibility Awards are open for entries. Prizes totalling €200k will be awarded to the apps that best enable social participation, independent living, mobility and well-being for disabled and elderly individuals.
MediaNama's Nikhil Pahwa presents some ideas for encouraging India's mobile services ecosystem to government regulators in MediaNama’s Final Recommendations To TRAI On Regulation Of MVAS.
At MobileGrove Peggy Anne Salz interviews Ogilvy's Rory Sutherland who tells marketers that the best way to get consumer's attention is by providing real value. Peggy's Rory Sutherland Tells Mobile Marketers: Focus On Value Exchange & Consumer Experience is a must read for mobile marketers.
Also at MobileGroove, Charles Knight looks at recently acquired Goby, an app that helps you find things to do nearby and interviews Goby's CEO in Mobile Search App Goby Finds Fun Stuff Nearby; Acquired By TeleNav.
At SmartMobs Judy Breck explores the unlikely reason that Martha's Vineyard residents warmly welcome the president of the United States when he vacations there. It's because Obama brings cell power to the Vineyard.
WapReview's contribution to the Carnival is GetGlue's Mobile Webapp Lets you Check-in to Books, Movies, Music, Baseball Games and More, my review of the trending mobile media check in service GetGlue.
Mark Bridge at the TheFoneCast presents an Interview with Neal Fullman, CEO of Get Taxi about the startup's plans to use an app running on a dedicated mobile device to revolutionize the way London cabs are dispatched and booked.
My Post of the Month pick goes to ppk for his suggestions for saving WebOS. I hope someone does pick up HP's cast off mobile OS and that they take the suggestions to heart. We need more, not less mobile ecosystem diversity and WebOS is arguably the most interesting and innovative of the current crop of mobile operating systems and too good to die.
The Best Post by a New Carnival Participant honors go to Richard Monson-Haefel for his well reasoned analysis of the relative merits of a closed, integrated mobile ecosystem like the iPhone vs. the Windows PC/Linux/Android approach of supplying a platform to multiple hardware vendors.
Watch for a new Carnival of the Mobiliists next month a site to be announced. If you write about mobile topics of any type consider submitting you best post to the next Carnival. It's easy and will bring new readers to your blog. Just send your entry to: firstname.lastname@example.org. Anyone writing about mobile is welcome. For more about the Carnival visit mobili.st.
Mobile guru and king of mobile statistics, Tomi T. Ahonen has just published a new book. Titled "Tomi Ahonen's Pearls Vol 1: Mobile Advertising", it's Tomi's first book to be published as an eBook. If you've read any of other Tomi's books or heard him speak you are no doubt familiar with his concept of mobile "Pearls". Pearls are unique, innovative and generally highly successful mobile service concepts. Tomi first started collecting Pearls in 2000 when he was at Nokia and has amassed over 1200 of them which he uses extensively in his books and presentations.
The new book is a collection of the 50 best mobile advertising Pearls of all time . It starts with the first mobile ad campaign ever, which was an ad supported SMS news headline service launched in Finland in 2000 and ends with Puma's free advergame for the 2008 Shanghai Grand Prix formula one race. In between are 48 other mobile advertising stories including 13 never before publicly presented. The results of some of these campaigns are quite amazing including an SMS campaign with a 98% response rate and another where users complained when they didn't receive enough ads. There are Pearls about well known services like Flirtomatic, Blck and Admob but also many on little known, but highly successful regional campaigns.
Pearls Vol 1, at 119 pages, is a quick and lively read that offers plenty of ideas for anyone in mobile publishing, development, advertising or marketing. Reading Pearls might very well inspire you to create the next highly successful mobile service or campaign.
The book is available only in electronic form as a DRM-free PDF. You can read it on your computer, print it out or do what I did and read it on your phone. I used the free MobiPocket Reader software, which does a great job of converting and synching the PDF' to Symbian, BlackBerry, Palm and Windows Mobile phones with all the formatting and images intact. If your phone doesn't support MobiPocket, the Java TequilaCat Reader is a good alternative, although you will lose the images and bold and italic formatting.
You can order Pearls Vol 1 from Tomi's site at tomiahonen.com/ebook/PearlsV1.html for €9.99 EUR. Payment is with PayPal and delivery is by email. The site also has some free excepts from the book if you want to get the flavor of the book before commiting your €9.99.
I've missed the Carnival of the Mobilists during its annual holiday break the last few weeks. This week it's back with bells on, hosted by Helen Keegan on her blog, Musings of a mobile marketer. This, the first Carnival of the new year, contains a number of posts looking back at 2008 and offering predictions for 2009's mobile future. There are also pieces on mobile marketing, development, business, hardware and software. A very good collection of posts and something for everyone. Don't miss it. Link: Carnival of the Mobilists #155
Next week's Carnival will be right here at wapreview.com. It's open to anyone writing online about mobile. Email entries to mobilists at gmail dot com by 12 Midnight, Friday, Jan 10th US Pacific Time (GMT - 8:00). For more information visit the Carnival homepage at mobili.st